Whilst living in Europe back in 2007, Mark (co founder of Phytality Nutrition) began heavily researching Omega 3 EPA & DHA and plant based alternatives to fish and krill oil. This research inspired Mark to become a vegetarian and motivated him to find innovative solutions for providing consumers with a natural vegan wholefood alternative to fish and krill, for obtaining omega 3 EPA or DHA oils. Mark has since invested and worked at a senior level the past ten years with some of Europe’s leading phytoplankton biotech innovators to bring such a product solution to consumers. His business partner, Craig as an avid scuba diver and marine conservationist, is excited about the potential for ultana phytoplankton to offer plant based alternatives to krill oil and fish oil.