Humble beginnings had Emma, a journalist, and her husband, Anthony, a doctor, making natural soap in their kitchen after they grew tired of seeing nasty sulfates, parabens, detergents, and artificial fragrances amongst other irritants in store bought soap. Friends and family eventually cottoned on to their new hobby and fell in love with the all natural, vegan, palm oil free, sulfate free, paraben free, detergent free sudsy creations. A love that eventually outgrew Anthony and Emma’s kitchen. Emma is now the proud owner of two Melbourne retail outlets and an online store that provides a wide range of natural soap and skincare products to Australia and the world. All natural, and Aussie made, but wait, there’s more! The Australian Natural Soap Company have strict policies against animal testing and the use of palm oil, each product is guaranteed cruelty free, vegan, and palm oil free!