Determined to rise to this challenge and rid the world of unworthy toothpaste, they began searching far and wide for a botanical that tasted clean and fresh - one that could represent important aspects of life in Australia. In a magic moment, they happened upon some wild mint, which was quietly thriving on the banks of a creek - a stone’s throw away from their own backyard. This ultimately became the inspiration for including Australian Native River Mint in all NFco toothpaste varieties.