La Mav Daily Vitamin C Serum is a highly concentrated vitamin C serum to target discolouration, brighten skin's appearance and boost radiance. Vitamin C, kakadu plum and marine extracts provide an evenly toned skin, while strengthening collagen and elastin for a healthy glowing complexion. This serum contains high grade ‘stable’ form of vitamin C. Vitamin C promotes visibly brighter and evenly toned skin, while supporting collagen synthesis. Essential for normal skin function, vitamin C is a powerful antioxidant which helps to fight the effects of ageing. Promotes a more even skin tone by protecting the skin from oxidative stress, lightening and brightening the skin, while reducing hyperpigmentation. It also works to support collagen production and protect against sun damage, reducing the appearance of fine lines and wrinkles. Fucoidan polyphenol complex in maritech bright (organic brown seaweed) has been clinically proven to be highly effective at brightening skin and visibly reducing age spots and pigmentation: reduces pigment and age spots by 20% in just 60 days; increases gloss by 16% in just 60 days; inhibits tyrosinase by 97% and brightens skin in just 60 days.

Rumex extract is derived from field dock, a plant native to Canadian prairies, rumex is used to treat hyperpigmentation by inhibiting the enzyme (tyrosinase) which causes the development of pigmentation in skin. The result is a more even skin tone. Kakadu plum also known as billygoat plum or gubinge - has the highest concentration of nutrient-available vitamin C of any fruit in the world and five times richer in antioxidants than blueberries. This unique combination fights off free radicals, reduces the signs of ageing and leaves the skin with a healthy nourished radiance. As a potent antioxidant, licorice root extractpossesses anti inflammatory properties to help improve skin healing. It is also considered to be nature’s skin brightener, possessing compounds to lighten the skin and combat pigmentation. Turmeric extract is used traditionally in Ayurveda and is a potent anti inflammatory, antimicrobial and antioxidant. When used topically, it provides therapeutic benefits, reducing scarring and improving wound healing, while also soothing inflammatory skin conditions such as acne and psoriasis. Aloe vera juice and rose water instantly revitalize tired skin.

Key Features

• Vegan & cruelty free
• Proudly Australian owned & made
• Reveals a bright and more even complexion
• Strengthens collagen for a firmer and younger looking skin
• Diminishes discoloration to boost skin’s clarity and radiance
• Reduces fine lines and wrinkles and prevents premature ageing