La Mav Organic Bio Active Primer locks in the moisture whilst creating a perfect hydrated base for your foundation application. Potent bio actives vitamin C, rosehip oil and kakadu plum promotes even skin tone while hyaluronic acid firms and plumps the skin. Soothing and nourishing formula provides 24 hour moisturisation and aids in longevity of your foundation. This organic primer contains a high grade ‘stable’ form of vitamin C. Vitamin C promotes visibly brighter and evenly toned skin, while supporting collagen synthesis. Essential for normal skin function, vitamin C is a powerful antioxidant which helps to fight the effects of ageing. Promotes a more even skin tone by protecting the skin from oxidative stress, lightening and brightening the skin, while reducing hyperpigmentation. It also works to support collagen production and protect against sun damage, reducing the appearance of fine lines and wrinkles. Kakadu plum also known as billygoat plum or gubinge, this powerful Australian native extract has the highest concentration of nutrient available vitamin C of any fruit in the world and five times richer in anti oxidants than blueberries. Paired with pure Vitamin C, this unique combination fights off free radicals, reduces the signs of ageing and leaves the skin with a healthy nourished radiance. Organic rosehip seed oil,  famed as one of the best anti-ageing ingredients, rosehip seed oil helps to repair and rejuvenate skin. Containing high levels of essential fatty acids, including oleic, linoleic and linolenic, it also contains vitamins A and C which are both vital for the maintenance of normal, healthy skin and collagen production. With lycopene and beta carotene, rosehip seed oil may assist in lightening skin pigmentation, while this anti ageing powerhouse has also been shown to inhibit the creation of MMP-1 which is the enzyme that breaks down collagen in the body. Natural hyaluronic acid increases moisture levels to plump up the skin, delivering a firmer and more lifted appearance. With the ability to hold 1000 times its weight in water, this powerful humectant binds to water in the cells, helping to boost hydration and replenish moisture in the skin. Licorice root extract provides healing and anti inflammatory benefits. Vitamin E and CoEnzyme Q10 act as powerful antioxidants, boost skin repair and prevent premature ageing.

Key Features

• Vegan & cruelty free
• Proudly Australian made & owned
• Regular use helps prevent premature ageing
• Improves the ‘staying power’ of your make up
• Promote cell renewal and helps improve skin elasticity
• Creates a perfect base for flawless foundation application
• Provides 24 hour hydration for a plump and smooth appearance
• A blend of organic oils nourishes the skin, while balancing sebum production