About Us

Meet Aida – the proud founder of Sassy Organics  

 

Hi, I’m Aida, founder of Sassy Organics!

I started this journey in 2016 with one big goal in mind – to make natural and organic shopping effortless for everyone. But the truth is, my passion for organics didn’t come out of nowhere: it stemmed from my own personal challenges and discoveries.

Back in 2012, I was battling some pretty serious health issues that made me rethink everything about how I was taking care of myself. As I tried to manage my condition, I started digging deep into the impact chemicals, toxins, and synthetic hormones have on our bodies. What I found was honestly scary. So many everyday products can contain harmful substances that damage our health over time.

I was horrified and decided to make a change. I swapped out standard commercial products for organic ones, and the transformation in my health and wellbeing was incredible. That change inspired me to share this way of life with others - not after a health scare, but as a proactive and empowering choice. So, I created Sassy Organics as a way to make clean, ethical living accessible.

Before Sassy Organics was even an idea, I was on a very different journey. I’m a Bosnian refugee, and arriving in Australia was a defining moment in my life. If you want to get to know me better, you can read about my journey to Australia as a Bosnian refugee.

 

How We’re Making Ethical Living Easier

At Sassy Organics, we make sustainable and ethical living simple. We know how overwhelming it can be to research products, scour ingredient labels, and figure out what's truly safe and kind. So, we do all the hard work for you!

Before adding any product to our collection, we investigate its origins, check every ingredient, and test it ourselves. We’re proud to offer over 2,500 Australian organic products, including skincare, health supplements, makeup, baby care, and eco friendly cleaning products. We're here to help you swap out harmful products for sustainable, cruelty-free alternatives that you'll love.

Sassy Organics isn’t just about selling products - it’s about encouraging small, meaningful changes that add up to a healthier, kinder world. Whether it’s ditching toxins, choosing cruelty-free options, or reducing waste, we want everyone to feel empowered to live consciously.

By choosing Sassy Organics, you’re supporting a small business with a big mission. Every item you purchase goes beyond the product itself – it contributes to the fight against animal cruelty, promotes sustainable practices, and helps create a brighter future for animals in need.

We believe that beauty and wellness should never come at the expense of animals or the planet. This is why Sassy Organics is home to some of the best vegan beauty products in Australia.

 

Sassy & Sustainable

At Sassy Organics, we believe business can and should be a force for good. Environmental responsibility is central to our operations. From removing all single-use plastic in our packaging to supporting local and Fairtrade manufacturers wherever possible, we're committed to creating a better world.

In 2019, we completely removed plastic satchels from our online orders, reducing over 500 kg of plastic waste to date! By making this shift to more sustainable packaging, we’re doing our part to protect animals and ecosystems from harmful plastic pollution.

In 2020, we expanded our sustainability efforts with the TerraCycle Zero Waste Box solution, addressing the issue of non-recyclable beauty packaging. By sending us empty personal care containers that would otherwise end up in landfills, you help reduce waste while earning rewards for making eco-friendly choices.

When you send them back to us, we pass them onto TerraCycle who turn the plastics into cool new products like picnic benches and kids swings. You can learn more about our recycling program and our full commitment to you, the planet and the animals.

 

Our Love for Animals

At Sassy Organics, our love and respect for animals is at the heart of everything we do. Every decision we make, from the products we stock to the partnerships we nurture, stems from our deep commitment to animal welfare.

We’re proud to be a 100% vegan business, fighting to end animal cruelty and ensuring the products you use are kind to all living beings. For us, it’s not just about offering cruelty-free and ethical alternatives. It’s about creating a world where animals are respected, protected, and never exploited.

For founder Aida Rejzovic, this love for animals isn’t just a business principle - it’s how she and her husband live each day. Their home is a sanctuary to six cherished animals: their dog, Oscar; three rescued bunnies, Ollie, Archie, and Junior; and two rescued guinea pigs, Charlie and Eddie. These furry family members are constant reminders of why Sassy Organics exists - to create a kinder world for all creatures.

As a small business with a big heart, we believe that even the smallest acts of kindness can make a difference. That’s why we do what we can to support animals in need and the incredible charities working tirelessly to rescue, rehabilitate, and care for them. While we can't always help everyone, we’re proud to be part of a global community advocating for animals.

 

Charities We’ve Supported

Over the years, we’ve proudly partnered with and donated to a number of organisations doing life-changing work to save and protect animals, including:

  • The Weetbix Gang – Supporting the care and rehoming of neglected and abandoned farm animals.
  • Australian Animal Protection Society (AAPS) – Providing shelter, care, and adoption services for animals in need.
  • Second Chance Animal Rescue – Helping homeless and at-risk pets find their forever families.
  • Lamb Care Australia – Rescuing and caring for vulnerable lambs, giving them a chance at a life free from harm.
  • The Bluey & Alice Bunny Refuge – Offering love and sanctuary to bunnies in need of safe homes.
  • Sea Shepherd Australia – Protecting marine life and defending our oceans from exploitation.
  • Impact for Women – While not solely animal-focused, this charity works tirelessly to support women and families in crisis, a cause close to our hearts.
  • Cranky's FARM – Rescuing neglected farm animals and advocating for their welfare.

These organisations inspire us every day with their dedication to creating a kinder world for animals. We’re honored to be able to contribute to their work, and through your support of Sassy Organics, you’re helping us make these donations possible.

 

Awards & Recognition

We’re honoured to be acknowledged for our commitment to sustainability and organic living:

  • Finalist: Top Sustainable Retailer at the 2021, by Power Retail All Star Bash Awards.
  • Winner: Best Organic Health & Beauty Retailer 2022, by APAC Insider.
  • Winner: Eco-Conscious Excellence Award 2022 - Australian Made Awards 2022, by APAC Insider.
  • Winner: Health & Beauty Retailer Of The Year 2023 - Innovation & Excellence Awards, by CorporateLivewire.
  • Winner: Health & Beauty Retailer Of The Year 2024 - Innovation & Excellence Awards, by CorporateLivewire.

These accolades reinforce our passion for sustainable practices and the positive influence we strive to have on the health and natural beauty industry.