Hot Tresses highly pigmented purple shampoo neutralizes unwanted orange and brassy yellow tones, so hair stays brilliant and bright. Perfect for blonde, silver, and gray shades, it delivers immediate results, whether hair is natural or enhanced. Proprietary blend of organic blueberry extract, lavender oil, red sweet potato extract, and ylang ylang flower oil actively neutralizes orange and brassy yellow tones. Detoxify the scalp gently with elderberry fruit extract to remove excess impurities and build up from unwelcomed chemicals from styling products. Stimulates the scalp with pink grapefruit oil which prevent delicate hair follicles from being starved of blood supply, thus leading to hair loss. Orange oil increases blood circulation to nourish existing hair follicles and aids in the regeneration of new hair follicles while fighting follicle aging. Promotes a clean and refreshed scalp and hair with lavender oil and gardenia fruit extract that both soothes and hydrates the scalp and hair with natural antiseptic benefits. Repairs by strengthening and nourishing hair strands with ylang ylang oils that will improve hair texture and reduce breakage. Experience clean hair that will be healthy, stronger, fuller, brilliant and bright without feeling stripped. You don’t have to be blonde - Indigo Babe  Shampoo makes greys glitter and dark hair shine. Hot Tresses products are designed to work together for elevated result. Vegan & cruelty free. For best results, pair this with Hot Tresses Indigo Babe Purple Conditioner.